MSA

In this age of technology, consumers certainly are clear and they exactly know what they want. They have virtually instant access to product alternates as well as pricing and value proposition. They demand products and services customized to their individual needs, and they demand high levels of service. All these make it challenging for organisations to acquire, service and retain customers and that to doing it profitably. To succeed, marketing and sales organizations must combine forces and use all the talents, tools, technologies, and channels at their disposal to win in today's increasingly competitive marketplace.

Today, more than ever before, marketing is expected to play a pivotal role in achieving the overall company objectives. This calls for well thought out strategies backed with sane logics and sharper focus on execution capability. Let's face it, if we keep doing what we have been doing, we will keep getting what we have been getting. The challenge for marketers is to keep unlearning what's not been working and continuously innovate to keep ahead of competition.

The complexity in the market is further accentuated with the media and technology industries that are on an increasingly converging path, and new technologies are helping marketers to analyze their markets, segment consumers more effectively, and better account for the business value that they bring in to the organisation. Marketers must learn to operate in a changing marketing "ecosystem," in which their roles and those of media companies and advertising agencies are becoming ever more interconnected and transparent. Leading marketers are focusing on the development of key capabilities and building higher performing organizational models to compete in this fast-changing marketplace.

We at Medley help clients' to formulate a fact based strategy that is relevant - targeting exactly what's critical to reaching the clients goals, then create a plan of action with time bound measurable outcomes and help them execute these strategy. We also assist in course correction such that the end result is achieved.

How companies organize, plan and carry out their sales efforts has also become more complex in this competitive world. In order to be ahead of the curve, companies need to be open to all possibilities and eventualities while not being constrained by conventional wisdom, the status quo or their past experiences. A strategic approach to managing sales process helps us identify multiple possibilities and outcomes.

As the face of a company and the primary source of its revenues, the sales force is among an organization's most critical assets. The importance of its role is growing as competition intensifies, products commoditize, and companies focus more on organic growth. Maintaining an adaptive sales force requires companies to track customer behaviour and continue building on the best practices required to succeed in their industries. Sales forces that stay aligned with customers unlock additional growth, increase sales productivity, and create competitive advantage.

At Medley, we truly believe, "if you can dream it, you can believe it. If you believe it, you can achieve it". We have insightful experience in the Sales and Marketing functions across industries and understand the value of taking a holistic view of marketing and sales. We have the experience needed to integrate marketing insight with effective sales methods at the ground level. Our collaboration with clients' extend across strategy, planning, execution and capability building and help clients stay ahead of competition.

Our Marketing & Sales capabilities include:

  Market Research

  Consumer insights

  Brand Building / nurturing

  Go-to-market approach

  Channel selection / deployment

  Pricing

  Sales automation for performance monitoring

  Social Media

  Public Relations